最新消息

公告日期2013-04-11
標題Session J
內容 【Session J】4/20(Sat) 10:50~11:50

Topic：Marketing and branding strategies in tourism, Leisure and hospitality industry

Moderator：Dr. Lynn Lin (Assistant Professor, Department of Culinary Art, I-Shou University)

No
Title
Author
128
How Tourism Factory Attribution, Perceived Value, and Loyalty Predict Industrial Tourists’ Propensity
Mei-Ling Tang
C. W. Kuo
J. Yang
158
How story construct tourism destination’s brand image
Bo-Kai Chen
Ming-Ching Yang
166
Exploring factors affecting consumers' selection of traditional Taiwanese banquet
Wen-Yi Chen
Hsiu-Yuan Wang
Yi-Chen Lee
177
The Potential Contribution of Online Wedding Dress Fitting Platform for Bridal Photography Tourism in Taiwan
Yi-Chun Huang
Chia-Hsin Hsueh
附加檔案1 Session J 1020417 Adobe PDF