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公告日期2013-04-11
標題Session C
內容

【Session C】4/19(Fri) 15:10~16:10 

Topic：Marketing and branding strategies in tourism, Leisure and hospitality industry

Moderator：Prof. Kuo-Ching Wang (Graduate of Sports, Leisure and Hospitality Management, National Taiwan Normal University)

No

Title

Author

133

How to educate the public for low-carbon tourism in Taiwan?

Jeou-Shyan Horng

Yuann-Jun Liaw*

Meng-Lei Hu

Chih-Ching Teng

Chang-Yen Tsai

110

A Study on the Relationship amidst Brand Image, Product Satisfaction, and Purchase Intention on Green Product

Shang-Hui Li

Ling-Yu Melody Wen

135

Customer loyalty modeling research of the theme park in Taiwan

Chin-Wen Wu

Mei-Hua Tseng

164

An empirical study of the relationships among Experiential Value, Customer Satisfaction, and Customer Loyalty: A Case of Starbucks

Jung-Wen Hsia Ching-Wan Chao

 

 

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